Specifically, it is the fifth ranked country to see the highest growth in searches in the first week of June (up 10% – 20%), while, by city, Madrid – with search growth of between 25% and 50% in the same week – stands in second place, ahead of New York, Paris and Istanbul. Ibiza and Barcelona, ranked in 8th and 9th position respectively, also appear in this top 10, with search growth of between 10% and 25%.
As well as the data offered by Google, there are other data that point to optimism in the summer tourism campaign. According to the travel portal Weekendesk.es, reservations for sustainable tourism destinations in our country have shot up by 237% in the last year.
These figures place Spain as one of the destinations where this type of tourism has most consolidated its position, above the average (189%) of all the markets analysed, which include France, Belgium, Luxembourg and the Netherlands.
Catalonia is the autonomous region to post the greatest demand for this type of holiday, accounting for 75% of the reservations for eco-sustainable accommodation – those with renewable energy sources and concerned to reduce the environmental impact of their activity as much as possible. It is followed by Andalusia (14%) and the Region of Valencia (9%). Moreover, according to Weekendesk, the residents of these regions post the greatest demand for this type of holiday, frequently in conjunction with gastronomic activities.