Mercadona´s Unwelcome “Undie” Influencer Causes Consternation
A controversial British influencer has caused outrage after taking off her underwear and dumping it next to the bread tray in a Spanish supermarket.
Chloe Lopez has already posted some videos where she takes off her underwear in different colours on camera and then dumps it at various locations, so far, including a petrol station, a café terrace, a flower shop and on the tray at a fast food burger stall.
It appears to be her trade work, and up until now, her followers appeared to find it funny, but when she decided to take her underwear off and leave them in the bread section of a Mercadona supermarket, it caused outrage as well as allegations that she was causing a danger to public health.
Many questioned the madness of social media celebrities doing anything to go viral after she dumped the pink thong in the bakery and pastry section.
After the stunt, she took her shopping trolley and simply left as if nothing had happened.
Mercadona is a Spanish supermarket chain with 1,636 stores across Spain and Portugal. It was not revealed which location of the supermarket was where she removed her underwear.
She posted the video online together with the message “leaving a donation” which was then shared with her online followers. She has nearly 180,000 followers on Instagram.
Commentators included one who wrote: “Mercadona, when will you report this disgrace ?”
Another said: “What a stupid woman! And even worse, those who give her likes for this?”
Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved EUR 2.2 billion by reducing packaging materials.
