Taylor Swift Mania Hits Madrid As American Idol Plays Bernabeu

The phenomenum that is Taylor Swift hits Madrid from today for a two night concert run at the Santiago Bernabéu Stadium.

The concerts are the first dates as part of the European leg of her successful The Eras Tour which features music from her entire music career with songs from her eleven studio albums.

The Eras Tour has been breaking audience records everr since it kicked off in the United States in March in 2023.

In 2024, The Eras Tour is coming to Europe, including a stop-off in Madrid, where audiences can enjoy a show especially designed to celebrate all the stages of her music career. Each concert stage setting is themed according to each of the artist’s albums, from her beginnings to her most recent record The Tortured Poets Department (2024).

Since then, the artist has released the albums Reputation (2017), Lover (2019), Folklore (2020), Evermore (2020), Midnights (2022), and, most recently, The Tortured Poets Department (TTPD). This latest record released in April of 2024 is her eleventh studio album, and the first single is a track entitled Fortnight recorded in collaboration with the artist Post Malone.

The roads around the stadium have been blocke for days as a convoy of 49 mega lorries for the concerts lined up delivering the equipment for the specially designed stage.

The event is a welcome boom for Madrid´s hospitality industry, estimated to be worth some €20 million as fans flock to the capital.

Each concert will hold over 50,000 spectators, who will spend an average of €20 per person at the hospitality venues around the stadium.

Fans have come from all over Spain with trains and planes all fully booked for incoming Madrid travel for the next few days.  It is estimated that fans will spend an average of €280 per day on accommodation, dining, and leisure activities in the Madrid municipality – concert ticket not included – and their stay will last for two days.

According to a study by the Trainline app, on the Sevilla-Madrid route, the number of passengers will triple compared to this same week. There will also be a noticeable transfer of concert attendees from cities like Valencia or Barcelona, where the train lines connecting these cities will see a doubling in passenger volume.

Madrid´s first exposure to “swiftonomics” is a novelty for the city.

In the US, the tour has become the most profitable in history; even the US Federal Reserve has claimed that the singer has added nearly 4 billion dollars to the US economy.

According to a study from last August conducted by QuestionPro, attendees at concerts in the American leg spent an average of $1,300 per show, which included the cost of the ticket, merchandise, accommodation, transportation, and expenses during their stay. One of the immediate signs of what is to come is the flow of train travel scheduled for those dates to the capital.



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