Madrid´s regional Minister for Tourism, Reyes Maroto, has said that Easter “may be the restart of national travel” as it appears that the third wave of the pandemic has peaked and international markets are beginning to look more positive.
Speaking on Spanish radio broadcaster, Onda Cero,the minister explained that the regional and central government´s strategy was to work to promote safe international tourism in the region.
Madrid has led actively to promote itself domestically as well as international campaigns in key markets such as the United States, Germany and the UK.
In a boost to the capital, IFEMA has confirmed that 73rd Madrid Mercedes-Benz Fashion Week will be held from 8th to 11th April.
The key international event is one of the leading fashion events in the world and this year will be held in a hybrid format called MBFWMadrid Catwalk with a mixture of virtual and presencial fashion presentations and awards.
The minister highlighted that between the hope for “herd immunity” by the summer and the vaccination programmes in place in key markets for Madrid tourism, the sector could start to recover as early as the first quarter of this year.
Like the rest of Spain, Madrid saw a collapse in visitor numbers to the region, being a fraction of the 1.3 million that it received in 2019.
Spain tourist numbers fell by around 70% in 2020 due to the coronavirus crisis and overnight stays by 73.3% in 2020 to 91.6 million taking the sector back to its size in the 1980s.