The Madrid regional government´s Tourist Board has launched a campaign aimed at attracting visitors from North America.
The 1 million Euro campaign called “Together We Are A Better Madrid” was launched yesterday in the United States with billboards going up in Chicago, Miami and New York.
The North American market has been selected as American tourists have a higher per person spend than other markets.
In 2019 864,720 American arrivals spent a daily average of 267 Euros in the capital with an average of 1,857 Euros per person per trip spent representing over 1.5 billion Euros.
The size of the American tourist market to Spain has been growing in the last decade from 1.1 million visitors to around 3.3 million visitors in 2019 drawn to the rich cocktail of Spanish culture, music, history as well as food & wine.
The initiative followed the “Memories of Madrid” campaign launched last month aimed at European visitors.
The campaigns highlight the many attractions of the Madrid region including it´s UNESCO sites of Alcalá de Henares, Aranjuez and the Monasterio of El Escorial.
In addition the UNESCO walled medieval towns of Toledo and Segovia are popular excursions in the wider region.